BusinessShots

Shots at business, with some whiskey

Aim & shoot, the rest miss.

We do a shot of whiskey and talk about the shots taken in business: where we aim, when we hit and when we miss. We break the guest's shots down with the theory (LTV, unit economics, margins, cash flow), so we stop shooting in the dark, listen to the market and hit our targets more often.

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First episode

Guest: Крис – manager and owner of:

The Barbershop

Location: on site

thebarbershop.bg ↗

His shots

  1. Bought the barbershop
  2. Started teaching a course at a local university
  3. Opened a second location and rents out the chairs

Out on 26 October 2026 on YouTube and Spotify.

The format

  1. The aim

    Where the guest aimed and why. This is where the theory comes in: the market, the customers, LTV, unit economics. The numbers before the shot, so you're not shooting in the dark.

  2. The shot

    The decision and the money behind it: bought a business, launched something new, opened a second location. We go through the shots one by one.

  3. Hit or miss

    What actually happened, what the numbers say, and what they'd do differently. You get the framework and the reality check.

Taken a shot in business? Let's see where it landed.

Bought a business, launched something new, expanded, or missed? We'll go through the shot with the numbers and the theory.

Be a guest
You miss 100% of the shots you don’t take.
Wayne Gretzky